GEHWOL’S REBRANDING:
SAME TRUSTED QUALITY

We are excited to announce GEHWOL's new branding and packaging starting to be introduced across Canada Fall 2024.

Continental Cosmetics LTD is committed to delivering this high-quality product as the National Importer.

State of the art facilities

IN LUEBBECKE, Gerlach's traditional headquarters, a new building that manifests what the company has always lived by was built in 2021: It represents the connection to the region and its people, nature and the consistent will to innovate while placing the highest demands on effectiveness and quality.

The GEHWOL logo has been updated after 45 years. The footprint of the brand remains, but now appears confidently and freely next to the lettering.
The new word-image brand looks confident and modern at the same time.

Comprehensive Foot Care Solutions

UPCOMING PRODUCT LINES IN CANADA

FRESHER, MORE CONTEMPORARY, MORE ATTRACTIVE

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GEHWOL FUSSKRAFT
In cases where the FUSSKRAFT name has changed, there is an initial note on the packages. This will be removed in Spring 2025. In this case : Blue becomes Intensive Cream
COMING FALL 2024
GEHWOL FUSSKRAFT SOFT FEET
Each Soft Feet product is given its own additional colour to match the main active ingredient - in this case: Yellow for honey.
Coming Spring 2025
GEHWOL CLASSIC
Classic GEHWOL care products are suitable for mild foot problems.
Coming Fall 2025
GEHWOL MED
Anyone suffering from major foot problems will find help with GEHWOL Med.
Coming Spring 2026

FUSSKRAFT Care Cream

Experience the Next Generation of Fusskraft Care Cream

New Name, New Look,
Same Trusted Formula

Embrace the Future of Foot Care with Fusskraft

Gehwol Fusskraft Blue

BECOMES: GEHWOL FUSSKRAFT Intensive Cream

Gehwol Fusskraft Green

BECOMES: GEHWOL FUSSKRAFT Care Cream

Gehwol Fusskraft Mint

BECOMES: GEHWOL FUSSKRAFT Refreshing Cream

Gehwol Fusskraft Red

BECOMES: GEHWOL FUSSKRAFT Warming Cream

Joining the Fusskraft range

New product joining the Fusskraft range: Fusskraft Repair Cream

Learn More

CELEBRATING 40 YEARS IN CANADA

For 40 years, Continental Cosmetics has proudly imported and distributed GEHWOL products, bringing top-quality foot care solutions to Canadians. This milestone marks four decades of trust and dedication to foot health, supported by GEHWOL's century-old expertise. We look forward to continuing our partnership with this iconic brand, embracing the philosophy of "Everything for the well-being of the feet," and providing you with the best in foot care for many more years to come.

Group of people

THE NEW GEHWOL RELAUNCH BROCHURE IS HERE

Click here for the PDF.

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FAQ

What are the main features of the new GEHWOL packaging?
Our new packaging features a fresher, more contemporary design with clear color assignments that quickly communicate the benefits of each product. The new designs enhance user experience and align with our modern brand identity.
Are there any new products or changes in the product lines with the rebrand?
Yes, alongside our rebrand, some sub-brands have received new names and the product lines have been reorganized for clarity. For example, Fusskraft Blue has been renamed to Fusskraft Intensive Cream, among other changes, to better represent the product benefits.
What does the new GEHWOL logo represent?
The updated GEHWOL logo, refreshed for the first time in 45 years, maintains the iconic footprint but now appears next to the lettering in a more confident and modern manner, reflecting our commitment to movement and vitality in foot care.
What trends is GEHWOL responding to with its new products?
We are keenly aware of trends like mindfulness, preventive health, and green technology. Our products are designed to meet these evolving consumer needs, emphasizing plant-based ingredients and advanced formulations for effective and sustainable foot care.
What support does GEHWOL offer to foot care professionals?
GEHWOL supports specialists with marketing materials, training, and a network of contacts. Our new marketing package includes redesigned advertising materials, ensuring that foot care professionals have the resources they need to succeed.